WebEquativ (formerly Smart AdServer) has been awarded the HappyIndex@Work label and is proud to be among the best companies in the ChooseMyCompany ranking, recognized for its flexible working environment. , Yahoo, Yahoo. The vertically integrated company provides brand and privacy-safe solutions that empower its clients to achieve maximum impact while respecting the rights of consumers. Get your fair share. The vertically integrated company provides brand and privacy-safe solutions that empower its clients to achieve maximum impact while respecting the rights of consumers. Equativ was created in 2001 by aufeminin.com in order to manage advertisements on the publisher's websites. We provide the industry with a complete range of tools and expertise to take back control of their advertising activities while ensuring transparency, privacy, first party data activation, better reporting, performance and cost efficiency. This cookie is a security measure to make sure that a malicious user cant fake a visitor from Pardot and access corresponding prospect information. You should now see the ad units card populated with the ad units you selected. Equativ facilitates direct interaction between buyers and sellers while offering a less complex, more transparent, and efficient advertising journey that benefits the entire value chain. Digital advertising is a powerful tool and we are committed to perfecting its efficacy and assuring its integrity. Our vertically integrated company provides brand and privacy-safe solutions that empower our clients to achieve maximum impact while respecting the rights of consumers. WebEquativ (formerly Smart AdServer) has been awarded the HappyIndex@Work label and is proud to be among the best companies in the ChooseMyCompany ranking, recognized for its flexible working environment. WebEquativ (formerly known as Smart AdServer) is a French advertising technology company. Rancho Dominguez. WebGrandflow software manages your vendor base, offering performance metrics and instituting quality control measures from a centralized portal approach. Web[FRENCH] Equativ choisit OVHcloud comme partenaire cloud europen et franchit la barre des 100 milliards de requtes publicitaires quotidiennes. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form. Contact UsOur StorySolutionsCareersLeadership. Build your own Private Garden with the most powerful ad server and natively integrated SSP on the market. Brasil Marketing Technologies Specialist Headquartered in Paris and New York, Equativ operates globally with a team of more than 450 in 20 offices. Equativ bidding supports the following ad Les cookies qui ne sont pas ncessaires au fonctionnement du site web et qui sont utiliss pour collecter les donnes personnelles de l'utilisateur par le biais d'analyses, de publicits et d'autres contenus intgrs sont appels cookies non ncessaires. Equativ, the leading independent ad monetization platform, today announces its strategic investment in Nowtilus, the digital video personalization company that facilitates broadcaster and publisher transitions to digital streaming, featuring, interoperability, flawless ad-delivery, and scale. WebEquativ (formerly Smart AdServer) has been awarded the HappyIndex@Work label and is proud to be among the best companies in the ChooseMyCompany ranking, recognized for its flexible working environment. As an advertiser, this offers new opportunities to connect with existing and prospective consumers. Equativ is dedicated to fulfilling that promise.. WebBrand poised to harmonize market interests efficiently in accordance with ethical standards to fulfill the promise of advertising technology with uncompromising regard for consumers Global adtech company, Smart AdServer, has re-launched its global presence in 14 countries under the new name, Equativ. WebAbout the team: Helping the company be fully data-driven is not just a buzzword, it is our mission at Equativ. The Equativ brand represents the true integration of our teams under a single unified entity,saidArnaud Crput, Equativs CEO. SDK or adapter libraries, and no app code changes are required. First sign in to your AdMob As always, we remain an independent alternative to monopolistic giants. WebHere are the mandatory keys, to be used in all requests: Authorization: Basic YYY Content-Type: application/json; charset=utf-8. The company now operates in 14 countries with close to 500 employees in fully integrated teams collaborating hand-in-hand to provide clients access to best-in-class technologies, expertise, and market opportunities. The visitor cookie includes a unique visitor ID and the unique identifier for your account. Get the latest news, insights, and opinions from the Equativ team on key adtech industry trends and topics. The union combines client expertise and engineering excellence to serve the interests of both the supply-side and demand-side with equal professionalism and technical sophistication. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. Discretion is guaranteed. The Equativ name reinforces the equal way in which the company treats clients; promoting openness, fairness, and accountability within the industry. Equativ offers the market its own independent ad server, SSP, buyer tools, and media services to fulfill the promise of advertising technology. open up the ad unit selection overlay. Navigate to the Mediation tab. Research: The Future of CTV Advertising in Europe, Streamers and Broadcasters Are Pulling Back on Content Spending, The WIR: Tremor International Seeks a Buyer, Google and Metas Ad Dominance Starts to Slide, and MFE Closes in on ProSiebenSat.1 Takeover, Media16s Joe Evea on How Broadcasters are Adapting to FAST. Equativ (formerly Smart AdServer) has been awarded the HappyIndex@Work label and is proud to be among the best companies in the ChooseMyCompany ranking, recognized for its flexible working environment. Heres what you should know to get started on your campaign planning. Our teams are committed to your success. This cookie is installed by Google Analytics. Smart Adserver, a publisher-focused ad server and supply-side platform (SSP), has today announced it is rebranding to Equativ. Equativ will capitalize on this unified expertise to fulfil the promise of advertising technology; offering a comprehensive and vertically integrated advertising and Ridgefield, Connecticut. Review and accept any terms ----- Equativ is an equal opportunity employer. Learn more at Equativ.com. Equativ will capitalize on this unified expertise to fulfil the promise of advertising technology; offering a comprehensive and vertically integrated advertising and monetization solution to both supply- and demand-side clients. Global adtech company, Smart AdServer, has re-launched its global presence in 14 countries under the new name, Equativ. This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. Smart AdServer Rebrands as Equativ /PRNewswire/ -- Global adtech company, Smart AdServer, has re-launched its global presence in 14 countries under the new name, Equativ. The visitor hash cookie contains the account ID and stores a unique hash. We also use third-party cookies that help us analyze and understand how you use this website. Necessary cookies are absolutely essential for the website to function properly. Come and lead the charge with us in building a transparent ecosystem based on quality! Smart covers it all! Our vertically integrated The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The notion seems to be that both advertisers and publishers are poorly served by the current ad tech infrastructure, meaning its possible to deliver improvements to both sides simultaneously. We, the Business Process Automation team (BPA) at Equativ, maximize companys Accueil; Stages & alternance; Stage tudiant; Smart AdServer. The new name reflects a shift in positioning for the company, away from being primarily a sell-side business, toward being an end-to-end ad tech business. formats: You need to add Equativ to the mediation Curation allows all parts of the programmatic ecosystem publishers, data owners, and media buyers to connect in novel ways in order to adopt supply strategies, activate proprietary data assets, and achieve better results without disturbing existing workflows. Combined with our advanced programmatic engine, Smart's ad server gives buyers first look on premium inventory, on every screen and for every format. WebEquativ (formerly Smart AdServer) has been awarded the HappyIndex@Work label and is proud to be among the best companies in the ChooseMyCompany ranking, recognized for its flexible working environment. The Equativ name reinforces the equal way in which the company treats clients; promoting openness, fairness, and accountability within the industry, the company said in a statement. Build your own Private Garden with the most powerful ad server and natively integrated SSP on the market. WebLa empresa global de tecnologa publicitaria, Smart AdServer, ha relanzado su presencia global en 14 pases con el nuevo nombre de Equativ. Brand poised to harmonize market interests efficiently in accordance with ethical standards to fulfill the promise of In 2019, Equativ acquired LiquidM, a global Demand Side Platform (DSP). These cookies ensure basic functionalities and security features of the website, anonymously. The move comes as Smart Adserver fully combines with LiquidM and DynAdmic, two ad tech companies it acquired in 2019 and 2021 respectively. WebAdd Equativ as an ad source In the Bidding card under Ad Sources, select Add Ad Source , then select Equativ. Ad tech promised to deliver value to publishers and advertisers by improving the efficiency and performance of digital advertising, says Equativ. Today, our team of global professionals works as one company under the unified Equativ brand. WebEquativ (formerly Smart AdServer) has been awarded the HappyIndex@Work label and is proud to be among the best companies in the ChooseMyCompany ranking, recognized for its flexible working environment. Come and lead the charge with us in building a transparent ecosystem based on quality! This cookie is used by Google Analytics to understand user interaction with the website. The cookies store information anonymously and assign a randomly generated number to identify unique visitors. , . Finally, click Save to save your mediation group settings. configuration for your ad unit. Meta Audience Network (previously Facebook), Optimize initialization and ad loading (Beta). Smart AdServer Rebrands as Equativ Global adtech company, Smart AdServer, has re-launched its global presence in 14 countries under the new name, Equativ. This follows the company's acquisitions of DynAdmic and LiquidM, with the companies now consolidated under the Equativ brand. As a single unified company, weve set out to achieve this goal by harmonizing market interests to benefit industry professionals while respecting consumers. Independence has always been a key selling point for Smart Adserver which actually started life as an in-house ad server for a digital media company, before spinning off. Come and lead the charge with us in building a transparent ecosystem based on quality!----- Equativ is an equal-opportunity employer. Created in 2001 as part of Aufeminin, it was bought by private-equity fund Cathay Capital Thats been the promise of advertising technology from the early days. The cookie is used by cdn services like CloudFare to identify individual clients behind a shared IP address and apply security settings on a per-client basis. Heavyweight appointments reinforce the companys commitment to CTV innovation and service in support of advertisers and agencies. We help publishers build private gardens to take control and realize their fair share. This cookie is set by GDPR Cookie Consent plugin. [FRENCH] Equativ choisit OVHcloud comme partenaire cloud europen et franchit la barre des 100 milliards de requtes publicitaires quotidiennes. like to modify, click the name of that mediation group to edit it, and skip The vertically integrated company provides brand and privacy-safe solutions that empower its clients to achieve maximum impact while respecting the rights of consumers. Of course, the difficulty for solutions which serve both the buy-side and the sell-side is that it can be difficult to serve both sides equally. The cookie is used to remember the user consent for the cookies under the category "Analytics". Created in 2001 as part of Aufeminin, it was bought by private-equity fund Cathay Capital in 2015,[2] and then by private-equity fund Capital Croissance for a secondary LBO in 2021. WebEquativ (formerly Smart) 1 ano 2 meses Head of Service Brazil Equativ (formerly Smart) mai. Equativ remains committed to supporting the open web by offering the digital advertising ecosystem a scaled, independent alternative to monopolistic walled-garden platforms. This follows the companys acquisitions of DynAdmic and This follows the companys acquisitions of DynAdmic and LiquidM, with the companies now consolidated under the Equativ brand. Equativ (formerly Smart AdServer) has been awarded the HappyIndex@Work label and is proud to be among the best companies in the ChooseMyCompany ranking, recognized for its flexible working environment. We deliver scoop on the latest in ad tech! The cookies is used to store the user consent for the cookies in the category "Non-necessary". This cookie is set by Youtube. That's it! Equativ is dedicated to fulfilling that promise.. The cookies is used to store the user consent for the cookies in the category "Necessary". The ad tech industrial complex hasnt always met these expectations.. The vertically integrated company provides brand and privacy-safe solutions that empower its clients to achieve maximum impact while respecting the rights of consumers. Global adtech company, Smart AdServer, has re-launched its global presence under the new name, Equativ. Legal Mentions | End-users Privacy Policy | Privacy Policy | Cookies Policy | Manage Terms. WebTrends in Human Resources and The Workplace You Need to Know About Get your fair share. WebAbout the team: Helping the company be fully data-driven is not just a buzzword, it is our mission at Equativ. Come and lead the charge with us in building a transparent ecosystem based on quality!----- Equativ is an equal opportunity employer. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. In addition to thought leadership and practical articles, we deliver opinions and insights on this dynamic industry. Following that take-over, Equativ expanded into Europe, Latin America and the United States. Under header bidding, complex custom header bidding code is usually required to facilitate this communication. Equativ is the new single name for Smart AdServer, DynAdmic and LiquidM three proven innovators in advertising technology. This report, produced by ExchangeWire in association with Equativ, was produced to examine the key drivers behind ad server selection across Europe and how prominent industry trends are affecting Publishers choice of partner. Now however, the three will formally operate as one business Equative described the change as a relaunch of its global presence. - Equativ is an equal opportunity [6] In 2021 private equity fund Capital Croissance became the new majority shareholder of the company for a secondary LBO, in a bid to accelerate the development of the company in the United States and in connected TV. Equativ is the new single name for Smart AdServer, DynAdmic and LiquidM three proven innovators in advertising technology. This domain of this cookie is owned by Vimeo. By Sunne Wright McPeak. then select Equativ. Close. Done. This follows the company's acquisitions of DynAdmic and LiquidM, with the companies now consolidated under the Equativ brand. San Diego County Water Authority (SDCWA)** CTV Advertising simplified for media rights owners, publishers and Buyers. This is used to present users with ads that are relevant to them according to the user profile. We spoke with Alvaro Megias, Head of Supply Operations and Marketing at Audiencerate, to discuss their capabilities, our partnership, and more. Equativ announces strategic hires amid continued growth Heavyweight appointments reinforce the companys commitment to CTV innovation and service in support of advertisers and agencies. Equativ is the new single name for Smart Adserver, DynAdmic and LiquidM three proven innovators in advertising technology. WebAd Manager communicates directly with third-party demand partners in a server-to-server connection. NEW YORK, PARIS and LONDON, June 8, 2022 /PRNewswire/ -- Global adtech company, Smart AdServer, has re-launched its global presence in 14 countries under the new name, Equativ. The cookie is used to tracks the users activity across the internet on the browser such as visit timestamp, IP address, and most recently visited webpages and may the data send to 3rd party for analysis and reporting to help their clients better understand user preferences. Equativ choisit OVHcloud comme partenaire cloud europen et franchit la barre des 100 milliards de requtes publicitaires quotidiennes. Equativ, the leading independent ad monetization platform, today announces its strategic investment in Nowtilus, the digital video personalization company that facilitates broadcaster and publisher transitions to digital streaming, featuring, interoperability, flawless ad-delivery, and scale. This follows the companys acquisitions of DynAdmic and LiquidM, with the companies now consolidated under the Equativ brand. CTV for Media Rights Owners and Publishers, Driving Advertiser Value Through Centralized Curation, Q&A: Equativ and Audiencerate Partner to Help Advertisers Target More Effectively, New Year, New Opportunities For Advertisers. The account identifier, makes sure that the visitor is tracked on the correct Pardot account. Come and lead the charge with us in building a transparent ecosystem based on quality!----- Equativ is an equal-opportunity employer. Equativ is the new single name for Smart AdServer, DynAdmic and LiquidMthree proven innovators in advertising technology. The cookie is set when the visitor is logged in as a Pardot user. This follows the companys acquisitions of WebMay 2013 - Aug 20163 years 4 months. Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. Mission propose Postule au poste de BPA Data Quality Intern en quelques clics. As of 2022, the company operates on 4 continents with a management team split between Paris, New York and London. But Equativ believes its possible to tread this line, saying it will harmonise market interests. - Equativ is an equal opportunity As Media Plans Go Green, What Content Will Be Left Out in the Cold. Give your mediation group a name, and select locations to target. Equativ offers the market its own independent ad server, SSP, buyer tools, and media services to fulfill the promise of advertising technology. Buyers for example may question whether a tech partner will really get them the best bang for their buck when that same partner is also trying to help publishers maximise their revenues. [10], In 2022, Equativ acquired Nowtilus, a German Advanced TV specialist. Used to track the information of the embedded YouTube videos on a website. Equativ diversifie ses Then click Add Ad Units, which will The cookies is used to store the user consent for the cookies in the category "Others". Mission propose Postule au poste de BPA Data Quality Intern en quelques clics. Come and lead the charge with us in building a transparent ecosystem based on quality! Smart AdServer Rebrands as Equativ. Sign up for the Google Developers newsletter. This cookies is set by GDPR Cookie Consent WordPress Plugin. It does not store any personal data. Get Smart, CaliforniaGet Connected! Come and lead the charge with us in building a transparent ecosystem based on quality! The company is ranked on the Deloitte Technology Fast 500 EMEA and in the Financial Times FT 1000: Europes Fastest-Growing Companies. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Advertisement". This follows Brazil Senior Technical Account Manager Smart AdServer nov. de 2021 - mai. de 2022 - o momento 8 meses. Then click Equativ diversifie ses fournisseurs de However you may visit Cookie Settings to provide a controlled consent. To create a new mediation group, select Create Mediation Group. It does not correspond to any user ID in the web application and does not store any personally identifiable information. Equativ does not require any additional And independence will continue to be a key theme for Equative. This website uses cookies to improve your experience while you navigate through the website. [11], Aufeminin va vendre Smart AdServer pour plus de 35 millions d'euros, Smart AdServer Undergoes Ownership Overhaul, Smart poursuit son dveloppement l'international, Aufeminin va vendre Smart pour plus de 35 millions d'euros, Pub en ligne: Smart se pose en arme anti-Google, "A French ad firm just snapped up a startup to cash in on the boom in digital TV advertising", "L'adtech franaise Equativ se renforce dans la tlvision connecte", https://en.wikipedia.org/w/index.php?title=Equativ&oldid=1125220464, Online advertising services and affiliate networks, Articles with French-language sources (fr), Articles with unsourced statements from August 2022, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 2 December 2022, at 21:08. Legal Mentions | Privacy Policy | End-Users Privacy Policy | Cookies Policy | Manage Terms. Enter your ad format and platform, then click Continue. Smart Adserver, a publisher-focused ad server and supply-side platform (SSP), has today announced it is rebranding to Equativ. [5] In 2015, Axel Springer sold the company to private equity fund Cathay Capital for 37 million . This follows the companys acquisitions of DynAdmic and LiquidM, with the companies now consolidated under the Equativ brand. NEW YORK, PARIS and LONDON, June 8, 2022 /PRNewswire/ -- Global adtech company, Smart AdServer, has re-launched its global presence in 14 countries under the new name, Equativ. You also have the option to opt-out of these cookies. The purpose of the cookie is to determine if the user's browser supports cookies. /PRNewswire/ -- Globales Adtech-Unternehmen Smart AdServer hat seine globale Prsenz in 14 Lndern unter dem Namen Equativ neu lanciert. Global adtech company, Smart AdServer, has re-launched its global presence in 14 countries under the new name, Equativ. Built to fulfill the promise of advertising technology. ahead to Add Equativ as an ad source. document.getElementById( "ak_js_3" ).setAttribute( "value", ( new Date() ).getTime() ); If you have a story idea, please get in touch. Equativ is the new single name for Smart AdServer, DynAdmic and LiquidM three proven innovators in advertising technology. The Equativ Identity Indicator offers a snapshot of key metrics from our publishers across eight key markets to give you insight into emerging trends around consent and identity. Equativ diversifie ses fournisseurs de serveurs en initiant un partenariat avec loprateur OVHcloud pour accompagner la croissance de son activit en Europe. Smart AdServer rebrands as Equativ June 8, 2022 Global adtech company, Smart AdServer, has relaunched its global presence in 14 countries under the new name, Equativ. WebEquativ is the new single name for Smart Adserver, DynAdmic and LiquidM three proven innovators in advertising technology. This evolution answers the open webs need for an efficient marketplace where both supply and demand coexist and interact end to end on our platform while respecting the consumer, said Crput. Legal Mentions | Privacy Policy | End-Users Privacy Policy | Cookies Policy | Manage Terms. From our beginning as an ad server, to launching mobile and RTB solutions. Follow VideoWeek on Twitter and LinkedIn. [9], In 2021, Equativ acquired DynAdmic, a Cookie-Free CTV and Video Advertising Platform providing Managed DSP services. The Equativ brand represents the true integration of our teams under a single unified entity, said Arnaud Crput, Equativs CEO. Get the latest news, insights, and opinions from the Equativ team on key adtech industry trends and topics. It established itself as a viable alternative to Googles Ad Manager, for those concerned about Googles potentially anticompetitive practices. Founded in 2006 within a digital media publisher, Smart became independent in 2015 and has flourished as a global, highly profitable business with 3-fold net revenue growth over the past 3 years from 31m in 2019 to 100m expected in 2022. PUBLISHERS. WebMay 2013 - Aug 20163 years 4 months. Smart provides a powerful self-service Demand Side Platform (DSP) called LiquidM to help agencies, direct advertisers, and trading desks scale programmatic marketing efforts and maximize revenues. The LiquidM platform provides an intuitive UI, extensive global reach, and efficient campaign management tools. The company said in its announcement that it remains committed to supporting the open web by offering the digital advertising ecosystem a scaled, independent alternative to monopolistic walled-garden platforms. WebEquativ (formerly Smart AdServer) has been awarded the HappyIndex@Work label and is proud to be among the best companies in the ChooseMyCompany ranking, recognized for its flexible working environment. [7], The company operates an adserver, an SSP and a DSP and specializes in solutions for Advanced TV and premium publishers. New York / Paris / London June 8, 2022 Global adtech company, Smart AdServer, has re-launched its global presence in 14 countries under the new name, Equativ. Contact UsOur StorySolutionsCareersLeadership. Finally, click Save to de 2022 7 meses. account. The Equativ Identity Indicator offers a snapshot of key metrics from our publishers across eight key markets to give you insight into emerging trends around consent and identity. Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. This causes latency for your websites or apps and is a suboptimal user experience. Our vertically integrated company provides brand and privacy-safe solutions that empower our clients to achieve maximum impact while respecting the rights of consumers. Associate this mediation group with your existing AdMob ad unit. Next, set the to load and display ads from Equativ for bidding. Smart, DynAdmic, and LiquidM are now one. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); Join thousands of video and CTV advertising professionals by signing up to our newsletter. Tim Cross is Assistant Editor at VideoWeek. Rebate of up to $125 for residential customers, and $25 per station for commercial customers. Together, as one unified team, we are committed to fulfilling the promise of advertising technology by harmonizing market interests to benefit industry professionals and the consuming public. Publishers. Save and categorize content based on your preferences. These cookies will be stored in your browser only with your consent. Brand poised to harmonize market interests efficiently in accordance with ethical standards to fulfill the promise of advertising technology with uncompromising regard for consumers NEW YORK, PARIS and LONDON, June 8, 2022 /PRNewswire/ Global adtech company, Smart AdServer, has re-launched its global presence in 14 countries This cookie is used by vimeo to collect tracking information. Analytical cookies are used to understand how visitors interact with the website. Equativ diversifie ses fournisseurs de serveurs en initiant un partenariat avec loprateur OVHcloud pour accompagner la croissance de son activit en Europe. It is used to limit the amount of data recorded by Google on high traffic volume websites. Equativ facilitates direct interaction between buyers and sellers while offering a less complex, more transparent, and efficient advertising journey that benefits the entire value chain.. August 19, 2009. Ridgefield, Connecticut. Together, as one unified team, we are committed to fulfilling the promise of advertising technology by harmonizing market interests to benefit industry professionals and the consuming public. Global adtech company, Smart AdServer, has re-launched its global presence in 14 countries under the new name, Equativ. The user name has the format: myUserName@myCompanyName To generate your base64-encoded credentials, use a UTF-8 base64 encoder (example here).. For instance, if your YYY represents your base64-encoded credentials.. WebEquativ choisit OVHcloud comme partenaire cloud europen et franchit la barre des 100 milliards de requtes publicitaires quotidiennes. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. The vertically integrated company The vertically integrated company Come and lead the charge with us in building a transparent ecosystem based on quality!----- Equativ is an equal opportunity employer. In the Bidding card under Ad Sources, select Add Ad Source, This cookie is set by doubleclick.net. Our partnership with Audiencerate brings expanded data and audience-targeting solutions to our Data Marketplace. The visitor value is the visitor_id in your Pardot account. But Equativ will also tout itself on its ability to connect up supply and demand in a straightforward manner essentially helping buyers with their supply-path optimisation efforts. Equativ (formerly known as Smart AdServer) is a French advertising technology company. But opting out of some of these cookies may have an effect on your browsing experience. Equativ is the new single name for Smart AdServer, DynAdmic and LiquidMthree proven innovators in advertising technology. Review and accept any terms and click Done. We now operate at the center of a balanced equation combining our complementary skills and expertise to provide the marketplace with a comprehensive and expansive offering. The move comes as Smart Adserver WebSmart AdServer started in 2001 and we haven't stopped growing, and innovating since. WebWe, the Business Process Automation team (BPA) at Equativ, maximize the companys efficiency by enabling easy and permanent access to quality data, connecting pieces of software together to create business value. Brand poised to harmonize market interests efficiently in accordance with ethical standards to fulfill the promise of advertising technology with uncompromising regard for consumers. Today (June 8th 2022), global ad tech company, Smart AdServer, has re-launched its global presence in 14 countries under the new name, Equativ. For details, see the Google Developers Site Policies. Equativ will capitalize on this unified expertise to fulfil the promise of advertising , Yahoo , , , , . Core to our new Equativ brand is the desire to infuse the adtech industry with our commitment to honesty, transparency, and respect for data privacy and brand safety. One of the smartest strategies to spur economic recovery is to get all . By clicking "Accept", you accept the storing of analytics cookies on your device. Our roots are in Login EN smartad Server. This cookie is installed by Google Analytics. [3] It operates mostly in the USA, Europe, Latin America and Asia. Web About us Equativ is the new single name for Smart Adserver, DynAdmic and LiquidM three proven innovators in advertising technology. And part of The Trade Desks success as a demand-side platform came from its positioning as solely serving buyers. Java is a registered trademark of Oracle and/or its affiliates. This follows the companys acquisitions of DynAdmic and LiquidM, with the companies now consolidated under the Equativ brand. With the new year just around the corner, people are already setting 2023 goals. Equativ is an equal opportunity employer. Smart AdServer uses cookies to improve the site, analyze site usage, and enhance your browsing experience. This cookie is set by scorecardresearch.com. Equativ is the new single name for Smart AdServer, DynAdmic and LiquidM three proven innovators in advertising technology. Weve collaborated closely since merging in July 2021, but under separate namesSmart, DynAdmic, and LiquidM. We work as one company under the Equativ brand. Smart, DynAdmic, and LiquidM are now one unified company. We work as one company under the Equativ brand. 0 Skip to Content Home Our story Solutions Leadership Careers Get in touch Open MenuClose Menu Home Our story Build your own Private Garden with the most powerful ad server and natively integrated SSP on the market. This guide is intended for publishers who want to use the Google Mobile Ads SDK This evolution answers the open webs need for an efficient marketplace where both supply and demand coexist and interact end to end on our platform while respecting the consumer. It sets a unique ID to embed videos to the website. Global adtech company, Smart AdServer, has re-launched its global presence under the new name, Equativ. . It became an independent company within the same group in 2005, then expanded locally and internationally[4], Axel Springer, the largest digital publishing house in Europe, bought AuFeminin in 2007. Equativ is the new single name for Smart AdServer, DynAdmic and LiquidMthree proven innovators in advertising technology. This cookies is set by Youtube and is used to track the views of embedded videos. This cookie is set by GDPR Cookie Consent plugin. This cookie is set by GDPR Cookie Consent plugin. The continued growth coincides with the companys vertical integration strategy moving from a supply-oriented platform to a comprehensive, global solution with the development of its demand and CTV offerings. We, the Business Process Automation team (BPA) at Equativ, maximize companys Accueil; Stages & alternance; Stage tudiant; Smart AdServer. ----- Equativ is an equal opportunity employer. Equativ is the new single name for Smart Adserver, DynAdmic and LiquidM three proven innovators in advertising technology. Our vertically integrated company provides brand and privacy-safe solutions that empower our clients to achieve maximum impact while respecting the rights of consumers. [8], In 2019, Equativ acquired LiquidM, a global Demand Side Platform (DSP) based in Berlin. We provide the industry with a complete range of tools and expertise to take back control of their advertising activities while ensuring transparency, privacy, first party data activation, better reporting, performance and cost efficiency. Thats been the promise of advertising technology from the early days. Come and lead the charge with us in building a transparent ecosystem based on quality! mediation group status to Enabled. and click Done. This cookie is set for visitors by the Pardot tracking code. In 2021, Equativ acquired DynAdmic, a Cookie-Free CTV and Video Advertising Platform providing Managed DSP Get news, tips and thought leadership focused on programmatic, quality, mobile, video, gaming, innovative formats, ad serving, quality and more. Equativ says that Smart Adserver was already cooperating closely with LiquidM, a demand-side platform (DSP) and DynAdmic, a specialist in contextual targeting and connected TV, prior to the rebrand. If you have an existing mediation group you'd Esto se produce tras adquirir esta compaa las empresas DynAdmicy LiquidM, que ya se han consolidado bajo la WebEquativ (formerly Smart AdServer) has been awarded the HappyIndex@Work label and is proud to be among the best companies in the ChooseMyCompany ranking, recognized for its flexible working environment. We adhere to the highest brand safety, transparency, and consumer privacy standards. Global adtech company, Smart AdServer, has re-launched its global presence in 14 countries under the new name, Equativ. This report, produced by ExchangeWire in association with Equativ, was produced to examine the key drivers behind ad server selection across Europe and how prominent industry trends are affecting Publishers choice of partner. , IP , , Yahoo. 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